If someone points out the name of an artist embodying modern Mexican music and its new wave of international popularity, most likely, the name will be Peso Pluma. Boldness, his voice, and style have made him one of the most familiar faces in the music world of his age, among others. Yet, like every other successful star, he has a firm base behind him; in fact, it is his mother, Rubi Laija, who is the very base. A woman of quiet strength, cultural roots, and personal sacrifices who managed to shape the same person whom the world now knows as Peso Pluma through her very own life.
Despite Peso Pluma usually keeping his family life very private, the little bits he has shared strongly hint at the strength of his bond with his parents. At the time when the artist is seen breaking records all over the world by the fans, at home, he is still Hassan Emilio Kabande Laija—the only son of Rubi Laija and Hassan Kabande. Their influence can be perceived not only in his diligence but also in his musical selections, emotional maturity, and his adeptness in portraying Mexican culture in global settings.
Rubi Laija was there for her son from his childhood in Guadalajara to his teenage years in a foreign country with open arms and the love of a mother. To understand the role she played is to get a clear picture of Peso Pluma, the artist whose music people connect with, the culture, family, and identity mix through his journey.
Rubi Laija: A Journey through Childhood Memories in Culiacán and Sinaloa’s Cultural Epicenter
Even long before her toddler was allowed to show his skills, the lively Culiacán, along with its surrounding areas, stood as the bastion of Mexico’s cultural and musical roots where Rubi Laija resided. Her folks are from Badiraguato, Sinaloa—a typical spot where people are very close to one another, visiting each other often, and therisng a great deal of appreciation for the local music.
The profession of a makeup artist was in her future, yet the first years of her life remained with her. Peso Pluma has always thought that his fascination with corridos came from those cultural roots. He used to travel between Guadalajara and Culiacán, gathering the tales, music, and sounds that finally shaped his writing style.
One might visualize a little Hassan in a family house yard in Sinaloa, listening to a not-so-far-off-a-solo serenade of the ancients who were singing corridos with the backdrop of the sun setting over the mountains. Such instances, although not mentioned at the interviews, are the sentimental memories that artists keep hidden. Rubi Laija was like a guardian angel who guided him through all those visits, and hence, it is so easy to visualize how music was no longer just a source of entertainment but rather a matter of one’s identity.
Rubi Laija: Work, Motherhood, and Discipline in Perfect Harmony
In many interviews, Peso Pluma mentions his mother’s strong work ethic. Rubi Laija used to be an on-the-go makeup artist and thus put in a lot of time working. Meanwhile, she remained a mother and ensured that her children experienced her presence by being the one who organized everything nicely and commanding the situation. One of the parents described her as “strict but loving”—someone who was perfectly aware when to impose restrictions and when to allow children’s imagination to flow.
This balance created an important dynamic in their home. When she was away for work, young Hassan learned independence. When she came back, he got to know respect, responsibility, and cultural values. The artist he was meant to be was shaped by the very characteristics of his person: driven, passionate, thankful, and steady.
An uncomplicated story tells about this equilibrium. Peso Pluma made a witty comment that, although his mother was not a musician. Still, her influence was apparent in his taste through playing reggaeton, regional music, and hip-hop in the house. Music was there all the time—not because of training but just the opposite—the home was full of the natural love for rhythm and storytelling.
The Duo That Shaped His Identity
While Rubi Laija shaped his emotional world, his father, Hassan Kabande, shaped his cultural and musical identity differently. Hassan’s Lebanese roots brought a unique blend of sounds into their household. Peso Pluma has spoken about it several times that his father made him familiar with the Middle Eastern beats, thereby adding another dimension to his already expanding musical palette.
A kid brought up in the midst of Mexican ballads and Lebanese tunes would acquire an extraordinary ability, which is to mix styles, sense the beats differently, and accept the sounds of different cultures. That blended background would later become one of the reasons Peso Pluma’s music stands out in a crowded industry.
However, father and son did not bond through music alone. A kid brought up in the midst of Mexican ballads and Lebanese tunes would acquire an extraordinary ability, which is to mix styles, sense the beats differently, and accept the sounds of different cultures. Peso Pluma supports Atlas F.C., while his father roots for Chivas, two teams with a long history of competition. He once said that they used to “bet on the Clásico Tapatío,” a memory that still brings laughter into interviews.
Through sport, he learned passion. Through music, he learned identity. Discipline in the home was the soil where his dreams were planted.
The Migration Path of a Young Boy from Mexico to Texas
Peso Pluma’s existence, which at first was merely that of a singer and performer, took a complete turn during his adolescent years. The first stop for them was San Antonio as the family moved to Texas. He went through two years of schooling there, learning a new language, getting used to a new culture, and living in a totally different environment.
The transfer was not only a very hard test but also a way of motivating a boy who was already very much into and living Mexican music and culture. Peso had the Laija sisters as his little sisters, who were not only his constant ties to Mexico but also his pushers to stay with the new ones.
Most people would think of this period of his life as not really important in his development as an artist. However, he was still deeply involved in the hip-hop scene, which has a great influence on his music today. Peso jumped into the world of American rappers, studied the English slang, combined the urban artists’ self-assuredness and storytelling with his own, and then, the only thing left for him was his mother’s strong back, ing which he used to measure the new persona of a Mexican boy against the original one.
In a way, Texas didn’t replace his culture—it added to it.
The Turning Point: Learning Guitar in an Empty House
Peso Pluma’s another impressive incident and turning point was the one that went unnoticed by the public. His mother, Ruth Laija, always tried to support the family financially, andhence, would very often leave and hence at home. Rather than indulging in video games or looking for other entertainment, he took up the guitar.
He learned the guitar through YouTube and made plenty of mistakes, but kept on practicing regardless. At first, his fingers hurt a lot, and the chords were very bad. But he was trying, and that was a clear sign that he had one of the characteristics which his parents had taught him. To shorten the story, he improved. His ordinary guitar later became the turning point of his international career.
It sounds like a fairy tale: a little kid isolated in his chamber learning guitar, composing, and unwittingly paving the path that would not only change his destiny but also that of his family forever.
And it is Rubi Laija, the mother, whose sacrifices made that moment possible, who is standing behind the scenes, though not physically present, even if she is not.
How Family Led Him Back to Music in Culiacán
After growing up, Peso Pluma gradually returned to CCuliacáná, where his mother’s family lived. There, he reconnected with Tito “Double P” Laija, a cousin he barely knew during childhood. Yet something clicked between them immediately. Both were passionate about music, both understood their shared cultural background, and both wanted to create something meaningful.
Tito sent him thirty song ideas through voice notes. One of them became El Belicón, the hit that launched Peso Pluma into global fame. The period was not an accident but a mix of elements such as cultural immersion, family impact, discipline, and the lifelong development of self-skills.
Even now, Tito works with him on tours and projects, creating a full-circle moment for the family. And once again, at the center of that story is Rubi Laija, the maternal link that brought those branches of the family tree back together.
A Son’s Gratitude on the Biggest Stages
Peso Pluma, for the most part, keeps his private life away from the limelight, but on the rare occasions that he does, it is obvious how much he loves his parents. During his first concert in the U.S. in 2023, he referred to his mother among the audience and exclaimed, “I love you, Mom. This is all for you.”
It was a moment that illustrated their relationship to the fullest extent. A supernova in the making gazing back at the one who laid his groundwork. A mother receiving gratitude not through words alone but through global success.
He frequently talks about the desire to “give them a little of everything they gave me,” even in interviews when he speaks about his successes. In his view, success is not merely a personal triumph—it is a gift he wants to pass on to his two mentors: Rubi Laija and Hassan Kabande, who have been the pillars of his life and career.
To Guadalajara and then to the World
The young musician’s story, who was raised in a loving, disciplined, cultured, and resilient environment, lies behind every stage performance, award moment, or viral song. Rubi Laija might not be a public figure, but her impact on her son’s career, character, and world recognition is still there.
She gave him the roots of Sinaloa, the hard work of a parent as a teacher, the emotional support that enabled him to stay calm during bad times, and so o,n, through the fame. Her culture, values, and quiet presence continue to echo through every song her son performs.
Peso Pluma’s music may belong to the world now, but the foundation of that music will always belong to Rubi Laija.
Conclusion: Rubi Laija’s Enduring Impact on Peso Pluma
In the saga of Peso Pluma, fame, accolades, and viral songs are only the most visible aspects. A mother, Rubi Laija, is the one who licensed through her love, guidance, and cultural roots the artist to start with whom the world is cherishing nowadays. To her influence, whether instilling discipline and work ethic, nurturing his bond with music and family, or just being there, every chord he plays and every lyric he writes is stamped by it.
Though she avoids the limelight, Rubi Laija’s inheritance is manifested in her triumph, which reminds us of the truth that care, sacrifice, and support are always the foundations behind every star. Peso Pluma’s journey has shown that the quiet power of a mother can indeed go far beyond the home—right up to the global stages and into the hearts of millions.
